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20121129
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research shows... ... nothing transforms schools like investing in advanced teacher education. let's build a strong foundation. let's invest in our teachers so they can inspire our students. let's solve this. >>> welcome back. you may know his face and hair from the paul mitchell hair care commercials, but you may not know his business. john paul dejoria is the co-founder of paul mitchell hair care. and patron spirits. great to have you on the program. >> pleasure. >> thank you for joining us. you went homeless to a billionaire. >> yes. >> thanks to the multibillion dollar hair care paul mitchell systems. how did you do it? >> we did it in the worst economic times. worse than today. in 1980, interest rate was 22%, unemployment, 10.5%. we waited in line for gasoline. however, we felt we had such a great product with such quality that even though we started with $700 and stayed in my car because the backer pulled out that if we told enough people about it and believed in what we did, one day someone will start to reorder. very difficult for the first two years. should have gone bankrupt ever
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